ABC really ABBJ?

Decanter is reporting that Brits are drinking less Chardonnay. A drop of 3% to be exact. What amuses me the most about this is one comment is that Bridget Jones is part of the reason Chardonnay sales are dropping. Before Bridget Chardonnay was sexy, but when she downed a HUGE glass of Chardonnay sales dropped. The first book came out in 1996, the first movie came out in 2001 the second movie came out in 2004. Is this trend very late to the party or is there some major new Bridget Jones trend right now in the UK?